What Determines the Price of a Commercial or Promotional Film in Antalya?
Seven items set the price of a commercial or a promotional film: the number of shooting days, crew size, location, equipment, cast, post-production work and the number of formats to deliver. Because of these items, the price of two films that go by the same name can differ several times over.
In short
- The number of shooting days and crew size affect the price the most.
- Drone, cast, voice-over and music licensing are separate items; the quote should list each one.
- A one-line "production package" quote makes it impossible to compare two quotes.
- If one shooting day yields both the main film and social media cuts, the same budget works for longer.
The seven items that set the price
- 1
Shooting days
This is the biggest item. A film shot at a single location is finished in one day; jobs with several locations, or ones that call for both sunrise and sunset, take more days.
- 2
Crew
Director, director of photography, camera assistant, lighting and sound crew. A two-camera shoot needs more people than a single-camera shoot.
- 3
Location
The number of locations, the distance between them and, where needed, location rental or a filming permit. Outside the city, travel and accommodation are added.
- 4
Equipment
The number of cameras, the lens set, the lighting setup and the drone. Not every film needs a drone; it is added if the script calls for it.
- 5
Cast and extras
Actors, models, extras, makeup and wardrobe. In films shot with your own team, this item goes down.
- 6
Post-production
Editing, color grading, sound mixing, voice-over, subtitles and music licensing. Graphics and animation, if any, are listed separately.
- 7
Delivery
How many formats (16:9, 9:16, 4:5), how many languages and how many separate durations will be delivered. Special sizes such as a trade fair screen mean an extra edit.
Why you cannot find a price online
A "promotional film" is not a single product. A one-day shoot at one location with no cast and a three-day film with drone, voice-over and two languages go by the same name. The difference between the two is several-fold.
That is why a serious production team gives the figure after a location scout and a short meeting. Seeing the scope in writing before you see the figure is the only way to compare two quotes.
What to look for in a quote
- Are the items listed one by one, or is there a single line that says "production package"?
- How many shooting days and how large a crew are planned?
- How many revisions are included, and how is a change of concept charged?
- Is the music licensed, and which channels does the license cover?
- Which formats and durations will be delivered?
- Are the delivery date and the approval steps in writing?
Getting more out of the budget without cutting it
The most effective way is to plan the shooting day not only for the main film but also for social media cuts. If vertical framings are captured while the horizontal film is being shot, the same day yields short videos that can be used for months.
The second way is a clear brief: if what the film will sell and who it will speak to are settled from the start, the shooting day does not run long and the edit takes fewer rounds.
Frequently asked questions
How many days does it take to shoot a commercial in Antalya?
Most commercials and promotional films are completed in one or two shooting days. The number of locations and the script determine the number of days.
Is drone filming included in the price of a commercial?
If the script calls for it, it is added to the quote as a separate item. Not every film needs a drone.
Do I pay extra for music?
Licensed music is a separate item. In the quote, check whether the music is licensed and on which channels it can be used.
Can I get social media videos from the same shoot?
Yes. If the shoot is planned for it, vertical Reels cuts are prepared along with the main film.
How does Nitec Agency prepare a quote?
Once we have talked through the scope, we give a written quote with each item listed separately. We do not write a one-line package price.
Related pages
- 01Video productionCommercials, brand films and social media videos. Script, shoot, edit, color and sound in the same team.
- 02Promotional filmsCorporate, hotel and factory promotional films. Made to be used for years on your website, at trade fairs and in presentations.
- 03Drone filming4K aerial filming for hotels, architecture projects, factories and events. Same color and same edit as the ground footage.
Other guides
Keep reading
- 01Do you need a permit for drone filming?The new instruction (SHT-İHA) entered into force on 30 July 2026.
- 02How do you set an Instagram ad budget?Calculate the budget backward from the goal: customer value, acceptable cost, number of results needed.
- 037 questions to ask a social media agency"How many posts a month" says nothing on its own; ask who produces the content and with what.
- 04How long should a promotional film be?Main film: 60–120 seconds.
- 05How do ChatGPT and Gemini recommend your business?Assistants gather the answer from search engine indexes and third-party sources; they do not look only at your site.